Solved: What should a company do while attempting a new product, Marketing Management

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What should a company do while attempting a new product

Discussion question:

What should a company consider when attempting to develop a new product? Can you think of some new products that have failed? What do you believe were the causes of this failure? How would you have handled the product launch differently? Provide at least two examples.

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Marketing Management: What should a company do while attempting a new product

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