What shift of td messaging and key benefit considered, Marketing Management

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What shift of td messaging and key benefit considered

Problem: TD Bank decides that they don't have a distinctive USP from their competition so they change their tagline from 'People Make the Difference' to 'Banking Made Easy'. This shift of TD's messaging and key benefit is considered: Question options: Brand Recall Umbrella strategic planning Understanding strategic positioning Brand repositioning

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Marketing Management: What shift of td messaging and key benefit considered

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Marketing Management: What shift of td messaging and key benefit considered

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