Assignment task: In which of the following scenarios does history create a business advantage?
Multiple Choice
- Using its market research, Rise n' Shine devises the best-selling alarm clock to hit the market in the last 20 years.
- To maintain a business advantage, Cindy's Cinnies keeps the recipe for their highly popular cinnamon rolls top secret.
- Smooth Scent's new ad campaign gives this body lotion and cosmetics company a business advantage over competitors.
- The first company to sell vacuum cleaners in the retail market, Suck It Up, uses its experience to maintain a business advantage.
- HGT Enterprises and BDO, Inc., both West Coast real estate development firms, have been fierce competitors for more than 20 years.