What sample size is ideal for surveys/experiments


Assignment task:

Reference: Rauschnabel, P. A., He, J., & Ro, Y. K. (2018). Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks, Journal of Business Research, 92, 374-384.

 Locate and note the following from this article

  • The number of participants in the sample
  • Who participated (the sample characteristics) and what detail was used to describe them
  • Any justification/limitations in reference to the sample

Then answer:

1. What sample size is ideal for surveys/experiments/interviews? Were the sample sizes adequate for all of the studies?

2. Are the samples in each paper a contribution or limitation? Why?

3. Could there be any unmentioned biases from the population recruited for the sample?

4. What are the key differences in sampling between the qualitative and quantitative approaches?

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