Problem: Sales promotion refers to
- a single-themed IMC campaign employing multiple advertising and personal selling strategies.
- a short-term inducement of value offered to arouse interest in buying a product or service.
- individualized communications programs that are specifically designed with a single customer in mind because the item being sold is unique to that customer.
- a long-term inducement of value offered to build and sustain loyal customer relationships.
- a sequence of value inducements aimed at retaining channel members.