Assignment
1. What role, if any, does the Internet play in market segmentation strategy? Provide at least one specific example and briefly discuss.
2. Briefly explain seven of the guidelines to follow in developing an organizational chart.
3. Describe a conflict situation that requires you to use 1) avoidance, 2) defusion, and 3) confrontation in order to solve the problem.
4. Define and give an example of business analytics. Why is this technique becoming so widely used in organizations today?
5. Do you agree with privacy advocates who contend that Facebook should provide ways for users to opt out of the mobile ad targeting? Why, or why not?