Strategic Alliance- Whirlpool Corporation and Inland Steel:
1. What role does trust play in the relationship between Whirlpool Corporation and Inland Steel? Provide examples from the case that illustrate trust within this relationship.
2. When formulating its purchasing strategy, what other strategy alternatives besides an alliance with another company could Whirlpool Corporation have pursued?
3. Under what conditions might the parties to the alliance discussed in this case dissolve or end the relationship?