Assignment: HBR BEYONCE CASE STUDY
Read the attached case study and answer these questions. Due on Feb. 25th
1. The subject matter has undeniable appeal. But what made you think this would make a good case?
2. Was this an artistic decision first? Or was this release only made possible by the unique technology (iTunes, Facebook) at Beyoncé and Parkwood's disposal?
3. Did the case change your perceptions about marketing an album?
4. What role does Parkwood Entertainment play here? If Beyoncé had the same brand but didn't have her own agency, could she have done this?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- HBR-Beyonce.rar