What role does it appear the customer played in the process, Marketing Management

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What role does it appear the customer played in the process

Question: Article: Coca-Cola may have just hit on its worst marketing idea since New Coke

Read the article and answer the given questions"

1. What led Coke to make this packaging/branding move

2. What role does it appear the customer played in the process? (Hint: This may be a trick question!)

3. As a marketer, what do you think of this move?

4. As a consumer?

5. Share any additional thoughts you like

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Marketing Management: What role does it appear the customer played in the process

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Marketing Management: What role does it appear the customer played in the process

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