What role does economics play in advertising


a. How has advertising evolved into its current state?

b. Describe changes taking place in today’s advertising industry.

c. Describe how a target market helps the manager in an advertising plan.

d. What role does economics play in advertising?

This must be at least 4 pages in APA format with 4 outside scholarly references within the last 5 years.

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Marketing Management: What role does economics play in advertising
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