Blog Assignment: Marketing Perspective
In this assignment, you will assess the use of marketing perspective and its impact on relationships.
After reviewing this 60 Minutes transcript, write a blog post discussing whether you follow any influencers. Then respond to the following questions:
• What do you notice about this type of marketing?
• What strategies are they employing?
• What role do these influencers play in marketing?
• How does the use of marketing perspective impact the relationship between the company and consumer?
Note: You will use either WordPress or Blogger to create the blog posts for this course, and you will submit a link to your blog here. Select "Write Submission" to access the assignment text box.