What role consumer have to protect himself in marketplace


Discussion: Deceptive Advertising

In your discussion paper, address the following questions:

1) Do you believe that when companies "downsize" products, they are deceiving customers? Why or why not? (Discuss some examples mentioned in the decision scenario)

2) In our discussion of sales ethics, Holley argued that we must permit some ability for the sales person to act as an advocate for the product. Even if you believe that "downsizing" is deceptive for customers, can it be justified for the reasons Holley offers? Or is "downsizing" an unethically deceptive practice? Why?

3) What role does the consumer have to protect himself/herself in the marketplace? Does your view on this question influence your view as to whether "downsizing" is unethical or not?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What role consumer have to protect himself in marketplace
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