Discussion Post
• Jorgen Vig Knudstorp became CEO in 2004. Assess the key strategic decision he has made, including outsourcing and divesting the theme parks.
• LEGO's movie-themed products, keyed to popular film franchises such as Harry Potter, Lord of the Rings, and Spider-Man, include detailed construction plans. Do you think is the right strategy?
• Using Porter's generic strategies framework, assess LEGO in terms of the company's pursuit of competitive advantage.
• What risk, if any, is posed by LEGO's movement into multimedia categories such as video games and television?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.