What risk associated with bottom-of-the-pyramid strategies


Question: Which of the following is not a risk normally associated with bottom-of-the-pyramid strategies? Entrenched competitors can impact the ability of the new firm to enter the market successfully. A low-end version of a brand may detract from the overall brand attractiveness. New products may be perceived as exploiting the privileged customer with substandard products. The new low-cost products they develop may cannibalize the sales of their core products.

 

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Marketing Management: What risk associated with bottom-of-the-pyramid strategies
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