What reward-punishment as a context that fosters influence


Problem:

Which of the below refers to use of reward and punishment as a context that fosters influence? Exchange relies on resources as the power base: "If I do X for you, will you do Y for me?" Once people have decided something, they can be remarkably persistent in their beliefs When things are less available, they will have more influence People often behave in certain ways because everyone else is doing so Important points should be made early exposing the receiver to the primacy effect

 

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