What retailing technology is the company utilizing


Problem: Andrew is the marketing manager for Urban Threads, an online retailer of men's shirts that are designed to be worn untucked. The company uses sophisticated software to analyze customers' buying habits and identify the most popular styles. This information helps the company understand its target market and develop new products and styles that will appeal to customers. What retailing technology is the company utilizing? A. Big data analytics B. RFID C. Beacons D. Voice-assisted commerce

 

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Marketing Management: What retailing technology is the company utilizing
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