Discussion Post: Marketing
• You are collecting or have collected responses (data) from a survey or interview. Now, it is time to clean the data and start analyzing the data.
o What should a researcher do with incomplete answers or missing data?
o How would you analyze your data? Be specific on the technique and tools you will use to analyze the data.
• Article: "Increasing Customer Retention and Loyalty with Digital Marketing" by Jessica Chabot
o What are the marketing challenges presented in your reading? What are some of the strategies of digital retention in marketing? What social medial platform are you using? How do you monitor your Ads?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.