Part -1:
Task 1: Project Proposal:
Your preliminary project proposal will need to be polished to reach the required standard before the Capstone Project itself.
This check list will guide you on what is expected:
• What is your topic and what is its business significance?
• What questions will you research?
• What research methodologies will you deploy?
• What data will you collect?
• What data analysis will you do?
• What will be the steps in your project and what are the various target dates?
• Who is your primary mentor/supervisor?
Task 2: Project Literature Review:
This will consist of developing a comprehensive literature review chapter for the business research proposal. You will have to identify a business research topic, describe the literature on the research topic and provide hypotheses based on the literature for the research questions you have already defined in your research proposal.
This is a business report assignment and the topic is "customer service in Taxi service in Melbourne" and you have to discuss both Taxi and uber. There are three main questions that will be the base of this research
1. Can competition in the industry can improve customer service in the industry.
2. What are the differences between taxi service and uber service
3. How to improve the quality of taxi service in order to compete with uber
You have to prepare for me only three chapters of the reports as follows:
1. Research Methodology:
In this chapter you have to discuss how did you conduct your research. I am attaching a questionnaire that can help you to discuss in this section and the following two. In questionnaire three main questions are further divided into 20 questions in order to get data from passengers. Moreover you have to discuss in this chapter about how you circulated questionnaire and what the location was; passenger would be the respondents to questionnaire and Melbourne city would be the location. In overall you have to discuss how the research was conducted.
2. Findings:
Here you have to discuss the results and findings of the research.
3. Conclusion:
Here you have to conclude your finding by giving recommendations on three main questions
Please don't compile it as an essay but you have to discuss your own opinions rather than someone else. Please focus on three main questions mentioned above and nothing else. Furthermore index referencing is required along with references at the end. Please use some graphs in finding section.
Part -2:
1. What is your gender?
o Male
o Female
2. In which age category do you fall?
o Under 18
o 18-30
o Above 30
3. What is your occupation level?
o Student
o Self employed
o Working under an employer
4. How much you are earning in a year
o Under $18000
o $18000-$50000
o Above $50000
5. In which suburb you are living?
o Around CBD
o South eastern Suburbs
o Western Suburbs
o Northern Suburbs
o Eastern Suburbs
6. Which public transport do you prefer to use for your routine travel?
o Train
o Taxi
o Uber
7. How often do you use taxi/uber for you travel needs?
o for job purpose only
o for personal use
o just on weekends
8. How much you are satisfied with services provided by Taxi industry?
o Very satisfied
o Satisfied
o dissatisfied
9. Do you agree TSC is providing safe and secure services to customers?
o Strongly agree
o Agree
o Neither agree nor disagree
o Disagree
o Strongly disagree
10. Do you agree that taxi drivers have sufficient skills and knowledge to drive around Victoria?
o Strongly agree
o Agree
o Neither agree nor disagree
o Disagree
o Strongly disagree
11. Do you agree most of taxi drivers are inexperienced because of high turnover rate?
o Strongly agree
o Agree
o Neither agree nor disagree
o Disagree
o Strongly disagree
12. Do you agree that passengers should have the right to rate the behaviour of taxi drivers?
o Strongly agree
o Agree
o Neither agree nor disagree
o Disagree
o Strongly disagree
13. Do you agree that passengers have access to a proper system by which they can get back their lost properties in the taxi?
o Strongly agree
o Agree
o Neither agree nor disagree
o Disagree
o Strongly disagree
14. Do you agree that lack of competition is leading to poor taxi service in Victoria?
o Strongly agree
o Agree
o Neither agree nor disagree
o Disagree
o Strongly disagree
15. Do you agree uber can provide better services by injecting the drivers who have worked for TSC in past?
o Strongly agree
o Agree
o Neither agree nor disagree
o Disagree
o Strongly disagree
16. In which areas Uber is providing better service as compare to taxi?
o Driver's behaviour
o Clean Cars
o Right to choose a driver of one's own preference
o Online Payment System
17. Do you agree Uber is a less secure service provider as compare to Taxi
o Strongly agree
o Agree
o Neither agree nor disagree
o Disagree
o Strongly disagree
18. Along with Driver rating system Uber should introduce a testing system for driver's to improve their Geographical knowledge. To what extent do you agree
o Strongly agree
o Agree
o Neither agree nor disagree
o Disagree
o Strongly disagree
19. Passengers should have more options to choose from and ultimately harm to poor service providers by ignoring them. To what extent do you agree or disagree with this statement
o Strongly agree
o Agree
o Neither agree nor disagree
o Disagree
o Strongly disagree
20. Industry Participants should operate in a tough competition environment and ultimately they will work hard to gain reasonable market share. In the end Passenger will get the desired services. To what extent do you agree or disagree
o Strongly agree
o Agree
o Neither agree nor disagree
o Disagree
o Strongly disagree