Answer the following questions using: (a) shoes, (b) barbecue grill, (c) car, (d) toaster, (e) iPad, and ( f ) adopting a pet from a shelter.
1. What reference groups would be relevant to the decision to purchase the product or activity (based on students on your campus)?
2. How important are reference groups to the purchase of the above-mentioned products or activities? Would their influence also affect the brand or model? Would their influence be informational, normative, or identification? Justify your answers in brief.