Answer the three questions using this list:
a. shoes
b. barbeque grill
c. car
d. toaster
e. iPad
f. adopting a pet from a shelter
1. How important are reference groups to the purchase of the products or activities listed? Would their influence also affect the brand or model? Would their influence be informational, normative, or identification? Justify your answers.
2. What reference groups would be relevant to the decision to purchase the product or activity?
3. What are the norms of the social groups of which you are a member concerning the product or activity?