Case Report Assignment- Marketing Management
Case 1: Customer Segmentation and Business Model Evolution at Unbounce
1. What is the challenge that Gardner faces? (outline the major details of the case, including the key players as well as the factors that make up the context).
2. What should Gardner consider when evaluating the enterprise user opportunity?
3. What recommendations would you offer to Gardner?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Case.rar