Assignments:
Keywords:
Summary: This article describes the process of deciding which popular fashion stylest inventory on the rack of mass retail stares. J C. Penney has reduced the delivery speed from two years to 40 weeks, with a goal of reducing the delivery cycle
from concept to delivery to hi weeks. The article describes the actions that a Penney fashion director takes in making these decisions.
Question 1
Why is delivery speed an order winner fora mass retailer like IC, Penney? Is product vanety an order winner? Why has Penney decided to limit the number of styles?
Question 2
How might increasing delivery speed impact the quality in the eyes of the customer? Consider quality characteristics other than durability and materials.
Question 3
Although1he article only discusses the design process, descnbe1he processes that must take place throughout the supply chain to introduce a fashion design in a mass retailer. What process steps do you suppose take 1he most time?
Question 4
What rale does forecasting take in Penney's decisions? How are these forecasts developed?
Question 5
What characteristics will Penney look for in a supplier of their clothing?
Question 6
Is Penney offering a functional or innovative product? How do you know? As a result, does Penney need an efficient or responsive supply chain? Why? What are the charactenstics of this supply chain?
Question 7
What are some strategies for reducing the delivery time through the supply chain?
Question 8
What inventory considerations must Penney make in offering a new fashion line? What operational features must be in place?
Attachment:- runway track.rar