Discussion Post: Customer Interviews
• Hypothesis: This is what you and your faculty mentor thought before the interviews. (Note: Each week, the hypothesis will change as you address subsequent parts of the business plan; as a preview, see the upcoming topics and assignments for modules four through nine).
• Experiment: What questions will you ask the interviewee to test your hypothesis?
• Results: What did you learn from the interviews?
• Iterations: What are you going to do next? For example, stay the course with your plan, continue with more interviews to test the same hypotheses, pursue other customer segments/change the hypothesis, or pivot and move to a new product/service.
• Interviewees: Include a list and description of your interviewees.
This Customer Interview assignment should address questions 1-5 immediately above. These will be valuable to your developing the chapter on the Competition. For questions on this assignment, please email your faculty mentor.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.