Problem
Thought leadership is a type of content marketing where you tap into the talent, experience, and passion inside a business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic. Thought leaders become the trusted sources who move and inspire people with innovative ideas, turn ideas into reality, and know and show how to replicate their success. Over time, they build dedicated group of friends, fans, and followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche, or across an entire ecosystem.
For your Portfolio Project, you will make article to demonstrate your thought leadership by discussing strategies for some key globalization issues that companies face when expanding to new markets.
1. Research and describe how organizations should manage the political, economic, and legal environments of other countries when doing business abroad.
2. Discuss what quantitative data and analytical metrics should be considered when entering into a foreign marketplace.
Learning Outcomes:
1. Explain how a country's political, social, economic, and legal system(s) will influence the path globalization takes.
2. Identify key elements and considerations that impact business ethics and value systems.
3. Describe the factors that must be considered when brands and organizations decide to enter a foreign marketplace.
4. Identify and discuss barriers to entry that are related to supply chain management and logistics.
5. Discuss how quantitative business analytics and data must be used to reduce risks and maximize rewards in a global environment.
6. Discuss the importance of government policies and regulations and their influence on globalization.
7. Discuss how global brands integrate product offerings on an international scale.