Discussion Post
• What purpose does exploratory research serve? List and explain three situations in which exploratory research would be a good choice.
• Nabisco has introduced a new brand of cookies and wants to know how many of their customers purchase their cookies more than once. What type of research should they use?
• In what situation would a continuous panel be more suitable than a discontinuous panel? In what situation would a discontinuous panel be more suitable than a continuous panel?
• Give an example of an if-then statement. Why might using causal research enhance the accuracy of your findings?
• You are testing two different placements for a banner ad on the Internet. How can you use A/B testing to test the two alternatives?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.