Homework: Advertising & Promotion
Visit portal sites like Google, Bing, or Yahoo that use paid search for sponsored links and display/banner advertising. Search for items related to popular products or personal interests.
1. What sponsored links or display/banner ads appeared alongside of your search results?
2. How do those sponsored links or display/banner ads correlate to your search topic, if at all?
3. Next, click on some of the sponsored links or display/banner ads that were produced along with your search results and describe what happens.
4. Did you get transferred to a product website?
5. Were you taken to an online promotion such as a sweepstakes?
6. What purpose did the company have in prompting your click-throughs, and what incentives were you given to oblige the advertiser with your time and effort?
7. Finally, describe the different experiences you had clicking through different display/banner ads and rate their effectiveness from a consumer perspective.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.