Assignment Discussion: Great Marketing
In your original post, answer the following:
- Think of a product you buy. Identify the product and discuss which of the 4 "Ps" (product, price, place, promotion) of the marketing mix most impacts your choice.
- Do you think one of the "Ps" within the marketing mix (product, price, place, promotion) is more important than the others? Why?
- Nike does a great job of focusing on evoking emotion without even showing us a picture of a shoe. What is another brand that you enjoy to use because of the emotional connection or the experience you have when purchasing it? Explain.
In your responses to your classmates, review which of the "Ps" your classmate stated was the most important. Do you agree or disagree? Why or why not?