Problem
What Promotional techniques are effective for retailing and what techniques have you seen that are a waste of money?
Facings - refer to the layout of goods - on a shelf a facing is a column of your product. So having more facing/more columns is better for many reasons including that:
• Your product is more likely to be seen.
• It means you have more inventory on the shelf
What are some techniques that manufacturers use to get more facings?