Problem
Read the article "A Retail Center Facing Change:Using Data to Determine Marketing Strategy" by Kristen L. Walker, Mary T. Curren, and Tina Kiesler and answer these three questions:
• Who should Plaza del Valle target and why?
• What product positioning strategy would you recommend and why?
• What promotion strategy would you recommend and why?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.