Homework: Entrepreneurship and Small Business
Course Learning Outcomes:
i. Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place.
ii. Deliver and communicate marketing massages in coherent and professional manner.
Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
I. Products and Services
i. Describe in depth your products or services. (Technical specifications)
ii. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
II. Marketing Plan
i. Market Research- Why?
ii. Market Research- How? Primary or Secondary Data?
iii. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all-important sales projection.
III. Product
i. Describe the most important features. What is special about it?
ii. Describe the benefits. That is, what will the product do for the customer?
IV. Customer
i. Identify your targeted customers, their demographics
V. Competition
i. What products and companies will compete with you?
ii. How will your products or services compare with the competition?
VI. Strategy
i. Outline a marketing Strategy.
VII. Promotion
i. How will you promote your Product?
ii. What will be your promotional budget?
VIII. Distribution Channels
i. How do you sell your products or services?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.