Assignment: Marketing Strategies
Company: Amazon.
o Provide an overall summary of the company and the product/service offerings.
o What is the product or service you will redefine or introduce as new?
o Why is it a good time for the company to explore this opportunity now?
o What are the short term and long-term goals?
o Does this product or service support the company Mission, Vision and Core Values. (Yes/No and why? Be sure to include the company mission and vision statements in your response).
o What are the risks/benefits of introducing this product/service?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.