Homework: Principles of Marketing
Length: 1000 words.
You will select an organization of your choice and discuss what has, or has not, made the organization a success.
Be sure to address the following areas in your paper:
I. What product or service does the organization offer?
II. Who is the target market?
III. Discuss what elements of the marketing mix have/have not been employed.
IV. Is their use of the elements of the marketing mix working? Explain.
V. Discuss how customer value is being created and how it is fostering/hindering growth.
VI. What is the organization's pricing strategy?
VII. Discuss where the organization's key product is in the product lifecycle and what the organization can do to further enhance or maintain its product life cycle position (as recommended).
VIII. Apply specific examples from Weeks 1-4 readings and class discussions to support your paper.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, and typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.