Problem
a) Describe the company's product mix. What product lines are represented? If you were the firm's marketing manager, what decisions would you make regarding the company's product offerings? Your response should include at least two specific recommendations, supported by factors in the marketing environment.
b) Select one of the company's brands. Propose, with justification, a branding tactics that the firm has utilized.
c) Select one of the firm's products. In which stage of its life cycle is the product? Support your proposal, making sure to offer reasonable observations and assumptions of market and industry trends and performance.