Homework
Case Study: The Hunt Room: Change the Concept or Just the Decor?
Guideline and Suggestions
a) Read the "General Guideline to Solving Case Studies" before start.
b) Read the case twice: once from top to down; second, by focusing on each statement
c) When you analyze the case, think professionally. You better review the related chapter(s).
d) Provide complete and appropriate response for each question (not less, not much)
e) Please use the framework as provided below (second page)
f) Using bullet points is the best style
Evaluation:
Homework will be evaluated in terms content with an emphasis on originality, analysis, completeness of the information, organization of your ideas, appropriate, conciseness, and clarity.
a. If you were the general manager, what process would you go through to determine a new concept for the Hunt Room? (seeking your opinion based on the information provided in Chapter 9)
b. What information would you seek? Where would you find this information? (seeking your opinion based on the information provided in Chapter 9)
c. What makes restaurant concepts grow out of favor? (seeking your opinion based on the facts given in the case and using the information provided in chapter 9)
d. Should club restaurants compete with local restaurants? (seeking your opinion based on the general marketing knowledge)
e. Brainstorm to come up with possible concepts for the Hunt Room. You should include décor and menu ideas. (Be creative as much as possible!)
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.