Discussion:
Create a 150-word response to each of the following questions:
1 Define the distinctions between primary, secondary, and tertiary sources in a secondary search.
2 What problems of secondary data quality must researchers face? How can they deal with them?
3 How does qualitative research differ from quantitative research?
4 How do data from qualitative research differ from data in quantitative research?
5 Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the U.S. market. What qualitative research would you recommend, and why?
ASSIGNMENT
Employee Satisfaction.
Locate and summarize 4 articles pertinent to Employee Satisfaction.
Show how these secondary sources relate to the research topic.