Discussion Questions for Marketing Class
Please read details before responding. Details also attached.
Details: Answer all six questions. Use at least 1 or more reference for each question and it must be cited.
1 Monroe and Cox, in their article, "Pricing Practices That Endanger Profits," provide eight pricing practices of companies that have a negative effect on profitability. Which do you consider the easiest to avoid or fix? Why? Explain your position using an example.
2 What factors would you want to consider in evaluating profitability if you were a DVD movie and CD music retailer engaging in a price promotion strategy?
3 Describe the key operations controls associated with a marketing plan experience. Consider cost analysis, product-service mix control, sales control, and marketing channel control. Choose one of these considerations that you think carry the most weight as a key operations control of a marketing plan and explain why.
4 What problems could a marketing plan encounter relating to the marketing controls?
5 Bloom and Dalpe (1993) discuss some issues in marketing professional services. What are some of the marketing concepts involved in this article? Provide support for your analysis.
6 Describe the benefits of globalization for an organization focused on growth both locally and globally