Assignment: Advertising, Public Relations & Sales Promotion
A. Discuss the reasons why new brands with a smaller market share spend proportionately more on advertising than brands with a larger market share.
B. At what stage in a product's life cycle are pioneering, competitive, and comparative advertising most likely to occur?
C. Give a current example of each type.
D. What is the primary factor that determines sales promotion objectives?
E. Name some different types of sales promotion techniques, and explain the type of customer they are intended to influence.
F. Discuss how different forms of sales promotion can erode or build brand loyalty.
G. If a company's objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?
H. What forms of consumer sales promotion might induce impulse purchases?
I. What forms of sales promotion are more effective at persuading consumers to switch brands?
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.