Discussion Post
If we want to open IN N OUT in Japan
Channels - which existing channel(s) of distribution you plan to tap into (e.g. retailers and/or wholesale middlemen)? Do you plan on starting any new channel?
Price - what pricing strategy you recommend and why? What are the custom duties and import taxes? What are the wholesale and retail markups and discounts? How do the proposed retail prices (relative to competition) compare with the prices in the U.S. market?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.