What pricing strategy is the fashion company considering, Marketing Management

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What pricing strategy is the fashion company considering

Question: A well-known fashion company is considering offering a more affordable fashion line to cater to cost-conscious consumers. They believe that providing brand-name products at lower prices can be a successful strategy. What pricing strategy is the fashion company considering to cater to cost-conscious consumers? Question options: High-value pricing Good-value pricing High-quality pricing Cost-based pricing

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