Problem: Marketing Analytics
Case Analysis Content
Complete the following three marketing analytics problems addressing demand versus pricing and regression analyses.
• The file Oreos.xlsx gives daily sales of Oreos at a supermarket and whether Oreos were placed 7" from the floor, 6" from the floor, or 5" from the floor. How does shelf position influence Oreo sales?
• The file Printers.xlsx contains daily school supplies sales volume (in dollars) of laser printers and printer cartridges. Find and interpret relationship between these quantities.
• You want to determine the correct price for a new weekly magazine. The variable cost of printing and distributing a copy of the magazine is $0.50. You are thinking of charging from $0.50 through $1.30 per copy. The estimated weekly sales of the magazine are shown in the following table. What price should you charge for the magazine?
Price Demand (in Millions)
$0.50 2
$0.90 1.2
$1.30 .3
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Printers.rar