What pressure can it cause on the mnc, Marketing Management

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What pressure can it cause on the mnc

Problem

Sustainability is a hot button word in not just the fashion industry but many industries as consumers become more aware of "where and who makes their products"? Tell about the process of being sustainable? Why is it a dilemma? What pressure can it cause on the MNC?

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Marketing Management: What pressure can it cause on the mnc

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