Assignment: Project Selection and Article Review
Review the Final Exam Project description and begin to think about which case study option to choose from. Do not do both. The project is due in Week 8 and constitutes approximately one third of your grade for the course.
Submit a 2-page paper identifying your project option and include a summary of 4 articles that you believe relevant to the successful completion of the final project.
Your paper should conform to APA format and include at least 4-5 scholarly references.
Project Description:
ParkMyCloud-Focusing International Growth Through Strategic Partnerships.
Focusing International Growth Through Strategic Partnerships
From ParkMyCloud
International, Leadership, Management
Entry Modes, Globalization, Strategic Management
ParkMyCloud's (PMC) focus over the next few years is growth. While opportunity in the United States market may be PMC's focus for the next 5-10 years, investing to meet needs abroad could provide stability for the future by minimizing sole reliance on the US market. This means investments in partnerships, technology, and internal resources.
How should PMC approach international markets to support growth?
Be sure to answer the following questions in your report:
a) Should PMC go narrow or broad when it comes to international expansion? Explain your stance.
b) In what areas of the business will PMC need to make investments? Why?
c) How should these investments be prioritized?
d) What plans does PMC already have for investment?
e) How should PMC plan to enter specific countries or regions?
f) Why should PMC focus on the areas you suggest now? Explain.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.