What perceptual problems do managers need to overcome with


1. What perceptual problems do managers need to overcome with failures? How can these perceptual problems be minimized?

2. Describe the experiential learning process that companies, mentioned in this case study, apply to learn from their mistakes and failures.

A 1-2 page answer to the questions must be submitted by midnight on Sunday of this week. Only papers attached & uploaded in Blackboard will be accepted and graded. Remember to use APA formatting when citing sources.

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