Please write the right answer of the following questions
Question 1- What aspects of ZMET and focus groups are similar? How do they differ?
Question 2 -What particular features of zaltman metaphor elicitation technique (ZMET) could foster a richer understanding of consumers' motives than is typically achieved with focus groups?
Question 3- Explain how focus group research could lead to inappropriate generalizations about the preferences of the target audience.
I need help to describe the features of zaltman metaphor elicitation technique.