What overall segmentation strategy would you suggest for a, Strategic Management

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What overall segmentation strategy would you suggest for a

1. What overall segmentation strategy would you suggest for a small entrepreneur starting his own business? Justify why you would recommend that particular approach.

2. The concept of "mass customization" seems like a contradiction in terms. How and why would a retailer use mass customization?

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Strategic Management: What overall segmentation strategy would you suggest for a

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Strategic Management: What overall segmentation strategy would you suggest for a

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