Problem
• An assessment of the internal and external data provided in the case. Is this enough to make a reasoned marketing decision? What else, if anything is needed to make a more accurate marketing decision?
• A discussion of what organizational culture adjustments are necessary for data-driven marketing to be successful in this case.
• A summary cost-benefit analysis. Is the return worth the marketing effort?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.