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What optimizations you make to bring down cac for allbirds

Discussion Post: Google Ad Strategy

Read This Case Study on Allbirds Google Ads Strategy By Dennis.

What optimizations would you make to bring down CAC for Allbirds based on the data provided? Please use the $75 CAC example. Give 2-3 examples of optimizations or new campaign ideas, with explanation.

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: What optimizations you make to bring down cac for allbirds

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