E-commerce is a vital part of a large number of organizations and is sometimes the only source of sales. As such, e-commerce touches many parts of these organizations, which are also connected in various ways to the organization's primary Web site. The integration of these Web-based parts of the organization is important to the efficient operation of the entire organization. Investigate the library and Internet for information about the integration of an organization's Web site with an e-commerce site. Using the information you collect, respond to the following questions:
- What are some of the relationships between an e-commerce Web site and other parts of an organization?
- How might these relationships be represented in an organization's primary Web site?
- What steps should be taken to ensure that these relationships are properly established and maintained?
- What opportunities might exist for an organization to expand its primary Web site to better support the e-commerce efforts?