What older customers are seeking according to the authors, Other Subject

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What older customers are seeking according to the authors

Problem

In Age Branding, Moody and Sood analyze different motives for buying age-related products or services. Like Furlong, they urge segmenting the marketplace, and they point out that selling to an older consumer requires understanding more deeply what potential customers want to buy. Discuss what older customers are seeking, according to the authors. Do you agree? Why or why not?

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