Question: When building a strong sport brand, which of the following occurs when a brand name established in one product class is used to enter another product class? When building a strong sport brand, which of the following occurs when a brand name established in one product class is used to enter another product class? brand association brand extension brand awareness line extension. Which of the following emerging trends in sport marketing occurs when people of similar interests work together to break down barriers? Which of the following emerging trends in sport marketing occurs when people of similar interests work together to break down barriers? inbound marketing social collaboration increasing content social media